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Scott McClintock

Web and Online Design | Marketing and Advertising

• San Jose, CA
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Specializing in online marketing, advertising, web marketing and graphic design professional services for business. All provided by Scott McClintock. Everything from social media, search engine marketing, interactive web design, web marketing, online business strategy, web data analytics and online marketing consulting for business.

Scott McClintock's Bio:

Scott McClintock's Experience:

• Senior Web Graphic Designer at Fujitsu

  2004 - 2007 | Sunnyvale, CA

  Web marketing creative team lead and mentor to other team members. Worked with eCommerce and IT departments to ensure a consistent and professional marketing deliverables produced for customers. Completed a redesign of the eCommerce site and sales grew more than 100% to $3 million dollars a month. Increased purchase conversion by 50% resulting in more revenue from existing marketing efforts. Established and championed the WebTrends relationship for consistent web data analytics collection and marketing accountability for online ad spending.

• Marketing at Siemens

  2002 - 2004 | San Jose, CA

  Project management and creation of multiple time sensitive executive level projects simultaneously. Working closely with senior executives to fine tune messaging. Manage and allocate resources to ensure timely delivery of executables while setting and consistently exceeding expectations. Work with and manage vendors as required. I am experienced working with multiple content owners in different time zones and countries to complete projects on time and under budget.

• Creative Director at VARstreet

  2000 - 2001 | San Jose, CA

  Creative director for all marketing materials produced including company web site, application GUI, and corporate identity. Worked with multiple departments to promote a consistent brand identity and engage customers. Managed third party vendors and freelance designers. Responsible for keeping all MarCom projects on track and under budget.

• Creative Director at Copeland Sports

  1998 - 2000 | San Luis Obispo, CA

  Retail sporting goods adds eCommerce. Created online presence from scratch since eCommerce was a new idea. Responsible for all design. Developed everything from site architecture, main navigation, UI, page layouts, customer page flow, promotions and shopping cart process. Managed alliances with major partners of that time; AOL, MSN, Yahoo, ESPN, iVillage

• Interactive Design Program Manager at Fujitsu

  2007 | Sunnyvale, CA

  Online search, display and print advertising programs manager. Responsible for managing over $16 million dollars of advertising budget for multiple business units for brand building, product communication and customer engagement campaigns. Collaborate with internal teams and key vendors to achieve objectives. Leveraged Intel and Microsoft partner programs for additional budget opportunities. Analyzed multiple data sets to optimize budgets. Developed the strategy for effective campaign enhancements to increase web inquiries, branding and revenue. Championed an optimization and testing process for all online advertising activities to reallocate budget more effectively. Adjusted yearly budgets accordingly based on past success and new opportunities in Search Engine Marketing and Social Media. Identified and supported a migration away from traditional print advertising to more online, directly measurable activities.

• Founder at Scott McClintock Design

  1996 | San Jose, CA

  Ongoing entrepreneurial venture to experiment with new technologies, solutions, and designs. Provide professional online marketing consulting services for over 100 small business clients.

Scott McClintock's Education:

• California Polytechnic State University-San Luis Obispo

  1995 – 1998
  B.S.

• Modesto Junior College

  1990 – 1994
  A.A.
  Concentration: General Studies

Scott McClintock's Interests & Activities: